How Youtube and Content Grow Your Business with Justin Berry

I had the chance to sit down with Justin Berry from Wealthy Creator. And now, I want to share with you a journey that took me from a place of uncertainty and burnout to building a thriving real estate business using the power of YouTube. It's a story of adaptation, innovation, and leveraging technology to redefine how I approach my industry. 

Justin and I talk about everything in this video. From ideation to strategy and everything in between.

Discovering YouTube as a Search Engine

As we all know, 2020 was a year that reshaped many lives and businesses. For me, it was a year of reflection and reevaluation. Before that, my career was primarily centered around financial services, and I had found success working with teachers on retirement planning. But when the pandemic hit, my world came to a screeching halt.

I faced a dilemma: Do I jump into another industry or find a way to adapt and evolve my existing career? It was during this period of soul-searching that I stumbled upon an exciting opportunity – YouTube. I began to realize that YouTube was more than just a platform for funny cat videos and personal vlogs. It was, in fact, a powerful search engine, and people were using it to find information about neighborhoods, suburbs, and local areas.

Shifting My Content Strategy

I decided to embark on a journey of content creation, but with a unique twist. Instead of promoting myself as the greatest real estate agent, I chose to focus on educating people about the areas I knew best – the neighborhoods and suburbs of Dallas, Texas. This shift in my content strategy would prove to be pivotal.

And that is what Justin and I touch on throughout the video. You have to be an expert in your respective niche. That is how you gain the trust of subscribers and ultimately what leads them to doing business with you. 

The Consumer vs. Producer Mindset

One important lesson I learned along the way was the difference between approaching YouTube as a consumer and as a producer. Most of us start out as consumers, casually watching videos without realizing the potential on the other side of the screen. But when you become a producer, your perspective changes entirely.

As a producer, Justin talks about his experiences in consuming content. There is a mindset shift. Instead of purely watching for entertainment, you are always on the lookout to see what other people are doing and thinking about what you can do to improve the quality of your content. 

The Power of YouTube

Why did I choose YouTube? Because it's a platform that not only rewards your time investment but also compounds it. Youtube gets a lot of traffic. In fact, over 122 million people use Youtube every day. Unlike other social media platforms, YouTube allows you to create content that continues to work for you even when you're not actively engaged. It's like having a virtual salesperson working 24/7, 365 days a year.

Passive Prospecting and Compounding Time

Here's the exciting part: YouTube becomes a form of passive prospecting. Initially, you invest time in creating videos, but as those videos gain views and generate watch time, you start reaping the rewards. Every minute someone spends watching your content is a minute you didn't actively invest.

Imagine creating a 30-minute video that accumulates 12,000 hours of watch time. That's 11,995 minutes of profit on your initial 30-minute investment! It's not just about saving time; it's about compounding it. By producing more videos, you further magnify this effect.

Scaling Your Business

Thanks to our content strategy and the power of YouTube, my real estate business has undergone a remarkable transformation. We've closed $4.3 million in real estate commissions, and the best part? I haven't personally opened a door, shown a home, or written a contract since getting started.

Scaling your business is about more than just working harder; it's about working smarter. With a well-executed content strategy, you can leverage your time and focus on growing your business rather than working in it.

Conclusion

In a world where change is constant and innovation is key, it's essential to adapt and find new ways to thrive in your industry. My journey into YouTube and content creation has not only allowed me to continue my career but has also transformed the way I approach real estate.

So, if you're an experienced real estate professional or someone looking to break into the industry, my advice is simple: Start with YouTube. Embrace it as a search engine, not just a social media platform. Shift your mindset from being a consumer to becoming a producer, and watch as your business benefits from passive prospecting and compounded time.

Remember, it's never too late to embrace the power of technology and change the trajectory of your career. YouTube isn't just for the young and tech-savvy; it's a tool that can make time for you and help you scale your business like never before.

Are you ready to transform your real estate business through YouTube? The journey begins with your first video. Want to learn how to do it, get in touch with our team here at Passive Prospecting.