Levi Lascsak released his first YouTube video on December 5th, 2020 as a brand new real estate agent. He had not sold a home in 2020 or the first quarter of 2021. Levi partnered with Travis Plumb and they closed their first 2 transactions from the channel in April 2021. In the last nine months of 2021, their first full year in real estate, they closed 64 transactions, $33.5M in volume, and just over $1M in commissions. In their second year (2022), they closed 154 transactions, $86.2M in volume, and $2.3M in commissions. All organic with zero ad spend. They now own the fastest growing and most viewed real estate YouTube channel in Dallas Texas and generate 3-5 inbound leads per day.

Levi Lascsak and Travis Plumb have much in common beyond achieving breakout success together in Dallas real estate by following the passive prospecting process they developed.

Both were raised in small Texas towns. Levi grew up in Stephenville, a country town about one hundred miles south of Dallas—a town, he jokes, where there’s not much to do besides milk cows, ride bulls, and play high school football, as he did, under the Friday night lights. Travis was raised by adoptive parents in Mesquite, about fourteen miles east of Dallas, where he played soccer and ice hockey growing up. (That’s right, ice hockey in Texas!) 

Both are combat veterans of the war in Iraq, where Levi served for a year as an Army sergeant and Travis for two ten-month tours as a Navy Seabee.

Both ran gun trucks that provided base camp security and conducted patrols. Levi’s duties also included serving in a quick reaction force, while Travis’s responsibilities included protecting the Secretary of Defense and the Secretary of the Navy during their visits to Iraq.

Both experienced physical and emotional challenges in the years after their military service. Levi returned home with a digestive disorder, which led to the loss of fifty pounds in one month in 2013, leaving him bedridden and disabled. Traditional treatments prescribed by a series of four gastrointestinal doctors failed to turn things around, and he credits God’s grace for leading him to a natural doctor who changed his diet and added supplements that gradually led him back to good health. For Travis, the darkest days involved his mental health, coming in 2018 after a partner embezzled money from their business and left him broke, with one young daughter, Lilah, in the house and another, Scarlett, on the way, unable even to put Christmas presents under the tree. He awoke one morning, lost in self-destructive thoughts, before realizing that Lilah was lying next to him in bed. It was a turning point. “What am I doing?” he said to himself. “Get up and get to work—and thank God for everything you do have.”

Both experienced a series of business successes, due to their determined effort and sales and marketing skills, as well as failures due to forces beyond their control, from partners who proved untrustworthy to health issues and COVID-19. Levi’s business experiences included pharmaceutical sales and financial services; Travis’s included car sales and digital marketing. It was hard work, and sustained success eluded them. Both still loved sales—but they hated prospecting.

Levi and Travis met in the fall of 2020 at the house of a mutual friend, Michael Reese. They soon realized they shared one more thing: a determination to take control of their own futures by building a different kind of real estate business, based on the principles of passive prospecting. Their partnership—along with their friendship and their business—have all flourished.